Request
A digital business transformation of the Dodge & Cox financial site– reassessing the site structure and purpose and making it accessible for all unique financial investment clients.
Action
The introduction of filtering unique financial clients– individual, financial and institutional– allowed the D&C site to be more functional and be more purposeful, as opposed to its original brochure information-only approach.
Challenges
Initial hesitation of dividing into unique investors eased when user research provided evidence to reconfigure proper filtering and its benefits. Stock pages required enhancement; initial assets were static and were not scalable. The new solution provided a design pattern allowing adjustable configurations.
Retrospect
If budget allowed, an exploration on the client portal could expand the digital business transformation, as well as the design pattern in another CMS platform. Video tutorials on financial management could also have been expanded into series.
DC visual moodboard upon initial exploration
Project
Website redesign
Digital rebrand / Design system
Team
Ralph Zenger - Creative Director / Lead
My role - Senior Designer / Visual Design
Aneta Ciepela / Lea Balcerzak - UX Design
Abhishek Sarkar - Program Manager
Dev - Internal team