Request
Brand refresh - changing the visual application to adhere to new OS guidelines for iOS / android and desktop / mobile web
Action
Applied new visual aesthetics to existing interfaces. New OS principles led to a more seamless experience; iOS considerations, Android Material Design implementation
Challenges
Balancing between legacy platforms and pushing new interfaces led to delays in publishing new visual applications
Retrospect
A more formulated strategy on priority of pages that have more clicks and retention and applying the visual changes in piecemeal to have consecutive releases and minimal delays
Project
App redesign / iOS and Android
Mobile web design
Team
Mark Mendell - Creative Director
Mark Hobbs- Associate Creative Director
Derek Larsen - Senior Designer / Lead
My role - Designer / Mobile
Frank Ruggeri - Product Manager / Project Manager
Vladimir Olexa - Internal dev team
The new designs adapted both the new iOS design system and Material design for Android. The app redesign was a cosmetic retrofit of visual aesthetics.