Request
Apply a digital rebrand for Intel. Anticipate legacy sites to be worked in parallel and prioritize key pages for immediate publishing. Retrofit design systems with the new branding patterns.
Action
Create a digital branding that parallels print & marketing collateral but with consideration of accessibility, typography and color in a digital space.
Challenges
A large scale site required publishing piece meal phases - Prioritizing home and campaign while product and support sites had incremental push.
Retrospect
Adding new flexible components or applying variations could help speed up the supplementary pages that were not prioritized.
PR and Marketing collateral differs from the web as it lacks necessary components that allow an acceptable web experience. We introduced and compared the branding to have proper contrast and accessibility properties while still making sure it keeps within the brand guidelines
In addition to the digital refresh, an updated design system in collaboration with the client’s existing patterns are applied.
We helped reintroduce new typography specs in accordance to the typeface being used, color contrasts and palettes that expanded the standard blue Intel branding, and an iconography set that is guided by the new marketing collateral but applicable in digital form.
Project
Website Redesign
Digital Rebrand / Design Systems
Team
Juan Contreras - Associate Creative Director
My role - Senior Designer / Visual Design
Holly Meyer - Product Manager / Project Manager
Dev - Client-led team